How to increase Twitter followers for your business

Twitter, a popular social media platform, has garnered attention recently due to its acquisition by Elon Musk. The acquisition by the Tesla founder aimed to uphold the principles of free speech. Despite concerns surrounding the change in ownership, rest assured that Twitter is expected to remain a prominent platform for the foreseeable future.

Knowing how to grow your Twitter following is crucial, as Twitter is a highly popular social media and microblogging platform that allows us to share our thoughts and ideas within the constraint of 280 characters. This applies to both businesses and individuals alike.

If you’re interested in boosting your brand’s value and eager to gain 1000 Twitter followers for free in 2024, this article will provide you with 10 proven strategies to enhance your business’s Twitter following and elevate its brand value.

Is Twitter still relevant for business?

1. Active Users:
   Twitter, founded in 2006 by Jack Dorsey, has witnessed a steady increase in its user base, currently exceeding 396.5 million monthly active users worldwide. Despite a decline in usage following the ownership transfer to Elon Musk, Twitter remains one of the top 50 popular sites globally according to Similarweb data, ranking at the 5th position. Many prominent companies continue to rely on Twitter as a means to engage with their followers, viewing it as an effective platform for understanding consumer interests and preferences. In light of this, the question arises: Is Twitter still relevant for business?
   
2. Easy to Use:
   Twitter is an easy-to-use micro-blogging site where you can get connected easily with people who do not know you. It is open to all communities and all communications are not private and are easily searchable.
   
3. Easy to build relationships:
   It can help you to get connected with people of similar interests to yourself and can help you to build a relationship with the influencer much more easily than LinkedIn and Facebook.
   
4. News breaks:
   News breaks much faster on Twitter as compared to Facebook, LinkedIn, and other social networking sites.
   
5. Niche/Topics:
   You can easily find news or links related to your niche, identify trending topics, and use Twitter search to know the opinions of the people when creating new content.
   
6. Visit Twitter and type in any topic or keywords or competitors’ names in a Twitter search and if people are having communication related to that topic then it means Twitter is relevant for you and your business.

How To Increase Twitter Followers and How Does It Work?

Twitter is distinct from and more intricate than Facebook, which leads many digital marketers to overlook it as a marketing platform. However, if you are genuinely committed to enhancing brand exposure, it is crucial to grasp the mechanics of Twitter.

Steps to Increase Twitter Followers

Find out how to increase Twitter followers and understand to boost brand exposure.

1. 280 character limit: It only supports 280 characters which is good for communication between audience and brand. You can also use Bitly or Google URL shortener to tidy up your tweets. If you want to increase the character limits then you will need to buy the Twitter subscription.
2. Real-time News Feed: Twitter news feed is sorted in chronological order to enable real-time communication about a topic. A tweet tweeted by you will be shown in all your followers’ accounts until it is replaced by fresh content. Here the real-time filtering system is time as compared to the post on Facebook. In addition to this, you can only send 17 tweets in a day and tweet the same tweet many times without overloading your followers’ news feeds.
3. @mentions: You can use @mention to notify other users about your tweet. If you include more than one @usernames in your tweet, all these users will be able to see that tweet in their notification tab.
4. If you would like to reply to another user you can simply hit the reply button on any tweet. Just have to type in your message into the box that opens up and click reply, after that the message will be shown in that person’s tweet.
5. Direct Messages (DM): If you love privacy and you only want that particular person should see your tweet then you can use the direct message feature of Twitter. Click on the message tab of the particular Twitter user and create a new message. Once you send it, it will appear in the receiver’s inbox.

What you should never do on Twitter

• Never Buy Twitter Followers.
  Do not buy Twitter followers. Numbers are not everything, quality matters. What’s more important is that get genuine followers who would like to get engaged with you.

• Never Use Twitter Bots for Automating Tweets, Retweets, Follows, or direct Messages.
  Focus on having real conversations instead of automation. Never use the bot application to increase your Twitter followers. By doing this Twitter can suspend your account. Have patience and work on real-time conversation.

How to get your tweets retweeted

A retweet is a tweet when you repost someone else’s tweet or one of your’s own. Retweeting is what makes your @username visible on Twitter (like a Facebook share), thus there are chances of your profile getting clicked by the Twitter users. Encourage your followers to retweet your posts.

4 Ways that may help you to get more retweets

1. Believe In originality 
   Always curate and share original content because everyone loves to be the first to retweet the new article. So, If you are creating original and unique content then there is a chance of your article being retweeted.
   
2. Always Add a Graphics
   Tweets with images generate more retweets than text-only tweets. Upload it directly onto Twitter so it is instantly visible in the timeline – do not link to a third-party photo host (i.e., Instagram, Facebook, etc.) where it needs an extra bit of click to be seen.
   
3. Ask
   People often need a call to action. Simply querying for a retweet can generate 4-5 times the volume of engagement. Just you have to add the text “please retweet” at the starting or ending of a tweet.
   
4. Thank them for retweeting your post
   Be polite and grateful to those who retweeted your post through @replies.Let them know that you care about them.

How To Optimize Your Twitter Profile

There is no difference between the personal or professional Twitter account in terms of features or functionality like on Facebook. All Twitter accounts are similar and have the same value.

Thus, if you’re the origin of your enterprise, you may use your individual Twitter profile. This can make it much easier to promote your organization without needing to handle two accounts.

1. Create a Twitter Account: 
   https://twitter.com/
2. Uniform Twitter Handle
   Uniform Twitter handle gives extra value, keep uniform across all social media profiles.
3. Twitter Icon
   Keep a close portrait of your face or just a simple enterprise logo.
4. Header Image
   Twitter recommends 1500px x 500px. To create an attractive header image using photoshop, Canva or any image editing software which you like
5. Twitter Bio ideas
   Twitter bio is the place where you would have to tell people who you are actually and what you do. It is basically your driving force to attract followers. Avert unimportant jargon like “Marketing guru” or “Networking ninja”. Rather, tell us what you do or believe. Include keywords according to your business.

How To Promote Your Twitter profile?

Never forget to promote your Twitter on social media and website. Follow these 5 steps to promote your Twitter account.

1. Use In Your Email Signatures & Business Cards: Add your business Twitter URL link along with other social media accounts.
2. Social Sharing Buttons: Display Twitter button on posts, Add a link to your homepage and individual posts on your website.
3. Add a Follow Button to Your Website: Add follow button in blog posts and on “about us” and “contact us” pages
4. Add a Twitter Widget: Show your latest tweets in your website sidebar.
5. Engage With Current Audience: Ask current Facebook fans, YouTube subscribers, email subscribers, etc. to follow you on Twitter.