With so much competition in the WordPress industry, it becomes increasingly difficult to stand out in the crowd. It is important as an agency owner to understand how to build a website that has the potential to generate more business, increase your ranking on search engines, and make yourself more visible in the eyes of your clients. Here are some things we think you should consider while designing and developing websites:
- Choosing a Domain & Host.
The first thing to do is choose a domain name and hosting provider. The domain name is the address of your website, while the hosting provider is the place where your website files are hosted or stored. You can use either free or paid hosting services.
Choosing a domain name should be done in consultation with an experienced marketing expert as it is important to choose something catchy, memorable and unique. Choosing a domain name related to the business will help to increase traffic as people will associate the business with the site.
You can also check out some of the most popular domains for inspiration: Google, Amazon, Facebook, Twitter, YouTube and LinkedIn are some of the most popular names at present. Ensure that you choose something that matches the brand identity and stands out from other sites on search engines like Google and Bing.
- Content Management System (CMS) like WordPress.
A content management system (CMS) is a web application that allows users to create, edit and manage their websites. WordPress is the most popular CMS and has been a go-to platform for many companies to create their own website. The reason why it’s so popular is because of how easy it is to use WordPress, as well as its flexibility in terms of customizing your site according to your company’s needs. For example, if you want the website to be mobile friendly, then WordPress will allow you to do so without having to worry about the code being too complicated or difficult to use by yourself.
- Minimal Website Design
The latest trend of minimalism is here to stay. A minimal website design is one that has a limited set of features and does not have any distractions. A minimalist website focuses on the content, and it does not have any unnecessary features that distract from the main purpose of the site. This principle also helps in creating an appealing design that will attract more visitors towards the site.
- Planning The Content and User Experience
The next step is to plan out the content on the website. This includes information about the products or services that you sell, as well as helpful resources for people who are interested in what you offer. The main purpose of a website is to provide information for potential customers who are searching for a particular product or service. However, besides being informative, the website should also be easy to navigate by visitors who do not know much about your business yet.
- Consider Responsive Design
The Internet is a global place and people come from different demographics. In fact, it’s the diversity of people that makes the Internet so exciting. However, if you want the website to be successful, it must be usable by everyone on the planet. The best way to achieve this is with a responsive design.
Responsive design is the process of designing a website for all devices. The goal of responsive design is to create websites that look great on any device, including mobile phones, tablets, and computers. Responsive design is important because it allows you to target your audience across different devices.
Responsive web design also allows you to create a single website that looks great on any device or platform. It also helps you provide an optimal user experience for your users at a low cost.
- Simplify Navigation
Navigation is key to any successful website. Navigation can be a challenge, especially when you are working on a large project. You want the visitors to be able to navigate through the site easily, so they can find what they are looking for.
A good navigation system will help visitors find their way around your website quickly and efficiently. Navigational elements like drop-down menus and carousels are effective ways of guiding users from one area of the site to another.
- Mobile Friendly Website
Mobile usage is on the rise, and most people are accessing the internet from their mobile phones. This means that the website needs to be compatible with mobile devices as well as desktops. The best way to ensure this is by ensuring that your website is responsive and adapts to different screen sizes as discussed earlier. Mobile Friendly websites will resize themselves automatically to fit any mobile device. If your site doesn’t look good on a phone, then it won’t be worth visiting!
- Highlight Your Services
When you are designing a website, it is important to be clear about the services. This will help potential customers understand what you do and how they can benefit from your business. For example, if you offer web design services, then make sure that your website clearly highlights this fact.
If you have multiple services, then clearly list them on your website so that people know exactly what they are getting when they sign up for your package. In addition, make sure that each service has a separate page on your site so that visitors can easily find them and get more information about each one.
- Optimize for Local Search
It’s key to correct your website for local search. This can be a major factor in your rankings, and it will help you reach customers who are searching for products or services in their local area.
For example, if you’re selling a product that is used by doctors, you’ll want to make sure it is listed on the first page of Google when someone searches for “medical supplies.” You don’t want them to have to navigate down through pages and pages of results before they discover what they are looking for.
To help boost your listing in local search results, use the Google My Business platform and make sure that users can find out more about your business and connect with other businesses nearby.
- Test, Test, Test!
Lastly, there’s a lot that goes into creating a website. From the images to the code, there are lots of elements that need to come together to create a beautiful and functional website.
There’s no denying that web design is an art form, but there are also some steps you can take in order to make sure the website is easy for visitors to navigate.
Here are some things that you should test after designing and developing a website:
- Content
- Design Components
- Live URLs
- Title Tags and Metadata
- Cross browser compatibility
- Text alignment and Fonts
- Social Media Integration
- Speed of the site
Takeaways…
The key to a good website is making sure your client is satisfied. If you take everything else into consideration, you can focus on what the client needs, and then design and develop a website that will get the job done. If you keep the client’s needs first, they’ll be satisfied and you will be successful.
However, if you’re not sure how to build websites, you might want to consider outsourcing WordPress website development tasks. A professional like a white label agency will build your client’s website with all the latest features and design elements since they have experience building websites. And you can focus on what you do the best – growing your business!
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